INTRODUCTION...
They are spreading quickly beyond their roots as platforms for teenage diary-scribblers into the business world, having grown from an outlet of tech-savvy geeks to something that has reached an almost mainstream level.
I provide background information and academic analysis on this new phenomenon spreading through the globalized world. I will discuss the different classifications and functions of blogs as well as the design principles involved, offering reviews of current media examples.
Hopefully I will be able to show how blogging has established itself as a new form of media publishing.
WHAT ARE BLOGS...
The posts often include hyperlinks to other sites; enabling commenter’s to draw upon the content of the entire World Wide Web (Drezner & Farrell 2004, p.1).
Blogs are a form and genre of a website. They are free from ‘web-design’, consist of ‘web-native content’ and are part of an ‘ecosystem’ (commonly referred to as a Blogosphere) (Nielson 2005, p.1).
Blogs are an ‘information-sharing tool’ with numerous possibilities. They are free and simple to use and offer commentary on a variety of topics (Lang 2005, p.38).
Ultimately, the greatest advantage of the blogosphere is its accessibility. It is the ease of use that assists the current explosion in the number of bloggers (or online diarists).
WHY BLOG...
We are currently in 2007 so one can imagine the number of blogs haunting the blogosphere today.
This tremendous growth rate must account for something. Just why do people blog?
In a media sense, bloggers purposefully harness the medium to promote wider awareness of their causes.
Most bloggers are ordinary citizens, reading and reacting to the world.
Bloggers blog as a form of personal communication and expression. Motivations include the desire to document, record and comment on life, as an outlet for thoughts and feelings and to express views in a community setting (Nardi et al 2004).
DIFFERENT TYPES OF BLOGS...
Blogs influence politics and they affect the content of international media coverage. Blogs have ignited national debates, exert agenda-setting power and are used as a new form of journalism.
These are bloggers. This is journalism. Raw, unedited, but still journalism (Beeson 2005, p.1).
Monday, March 19, 2007
Blogging headache!
If a weblog is about usability then I'm at a disadvantage. I've never really read a weblog before. So how am I meant to construct my own?
Actually, that's not really totally true. I suppose I have read some blogs before, on MySpace of course, like DER!!! lol. omg. OK, so deliberately added the lol in.... to emphasize the language one needs to know in this crazy new cyber world of which I am no citizen.
No, I am the mayor of struggle town instead. AND I use that lame cliché that I normally fondly use to describe a hangover because this whole concept is one massive hangover.
I should just hit up the local and neck some gobble gobble moo moo smack downs, or better still, yaga bombs. Do you know what they are? Drinks of course.
Well I know what they are but I have no idea what HTML means or what hyperlinks are. Hope fully by the end of this assignment I will because currently I'm supposing that my head would feel better after a grueling session popping brain cells with unknown substances brewed in a back yard wannabe winery than actually figure out what it is I'm meant to be doing.
Surely, this can't be it! Can it?
I've read the article and know what not to do, but what do I actually, well, DO?
Monday, March 12, 2007
blogs versus websites... the difference is more than a Dr Seuss comic!
A blogville accountant was heard to say, "Should I blog or not blog? Should I blog today? It is true they are tools with much to convey?”
(Lang 2005, p.36)
Blogs may be comic sounding like above but Lang argues that they aren’t a Dr Seuss invention.
Blogs have been around for a few years but gained credibility in the US in 2004 when three attorneys created a blog “Power Line”, in which they disproved CBS news reports about George W Bush’s military service and received 'Blog of the Year' in 2004 by Time Magazine.
So, blogs are much more than an online diary for teenage-angst poetry it would seem (or perhaps they began as much more anyway).
According to Lang, blogs are “an information-sharing tool with many business possibilities” (Lang 2005, p.36).
In 2003, the Oxford English Dictionary added the word blog, defining it as: “a frequently updated website consisting of personal observations, excerpts from other sources etc., typically run by a single person and usually with hyperlinks to other sites; an online journal or diary”.
Another definition is supplied by Denise Howell, a Californian attorney, who defines a blog as “a web page so simple that its basic functions are well within the grasp of those who may have only basic technical ability” (Lang 2005, p.36).
Both of these definitions categorize a blog within the context of a web page. Yet, they are not the same thing.
So how does a blog differ from a webpage? Lang argues it is to do with accessibility. Blogs are about access because of “low entry costs” Furthermore, blogs are “accessible to small firms and a basic blog is easy to establish and to update, requiring no special skills” (Lang 2005, p. 37).
In other words, “once you’ve created a blog you can add new postings as easily as you compose and send an email” (Lang 2005, p.37).
Blogs are more popular and therefore have the advantage over websites. Lang offers three reasons as to why blogs attract more links than websites:
CULTURE: a culture exists in the “blogosphere” that encourages bloggers to link to each other.
RANKING: blogs rank higher in search engines due to their frequent updates and their structure which is easier for search engines to index than a conventional web site.
READABILITY: blogs are more fun to read with crisp and quirky writing.
So blogs really have taken priority over web sites it seems, due largely to their culture, ranking and readability as defined above. Blogs are the popular future of the internet, accessible and almost as fun as a Dr Seuss comic (and definitely more informative and even more intimate).
The whole world in our hands...

Blogging - does it feel like we have the whole wide world in our hands or that we are consumed by the world wide web.. hmmm?
Bloggers are driven to document their lives, provide commentary and opinions, express deeply felt emotions, articulate ideas through writing, and form and maintain community forums.
(Nardi et al 2004, p.41)
Is blogging a new “grassroots” form of journalism where “citizen journalists” shape democracy outside the mass media and conventional politics? This is what Nardi et al (2004) ask in the opening paragraph of their article, “Should we Blog?”
The vast majority of blogs are by ordinary people, however, not all whom think of as a form of citizen journalism but as a modern way of keeping a journal. So, is blogging a craze in personal communication or something more? And just what motivations lie beneath the art of blogging?
Nardi et al conducted numerous in-depth surveys to help determine why people blog. They interviewed 23 people altogether (16 men and 7 women, aged 19 to 60). All were well educated middle class adults living in the same geographic: California.
Some of the things Nardi et al discovered were:
PRACTICES:
- “The informants typically found blogs through other blogs they were reading”. So, through the blogs of friends and colleagues, as well as through links, “most blog pages reserve space for linking to other blogs” (Nardi et al 2004, p. 42).
- "Some bloggers post multiple times a day, others as infrequently as once a month”. Some bloggers found they suffered “blog burnout” and would stop and start. (Nardi et a 2004, p.42).
- They found “tremendous diversity” in content from scientific commentaries to personal revelations (Nardi et a 2004, p.42).
- Most bloggers are “actually aware of their readers” and have “a personal code of ethics dictating what goes into their blogs” (Nardi et a 2004, p.43).
- Blogging “provides scope for an enormous variety of expression within a simple, restricted format” (Nardi et a 2004, p.43).
MOTIVATIONS:
The research showed that “bloggers sometimes poured out their feelings or ideas and sometimes struggled to find something to say” (Nardi et al 2004, p.43).
Nardi et al categorized the motivations into the following:
- Blogs to ‘document my life’ – to record activities and events
- Blogs as ‘commentary’ – to express their opinions
- Blogs as ‘catharis’ – as an outlet for thoughts and feelings
- Blogs as ‘muse’ – “thinking with computers” (Bonne et a 2004, p.44)
- Blogs as ‘community forum’ – a place to express views to one another in a community setting
Based on this study Bonne et al found that “part of the allure of blogs is the easy way they move between the personal and the profound” (Nardi et a 2004, p.46).
There are a range of motivations for blogging, where blogs “combine information and modulated interactivity”. Bloggers appreciate the medium because they can “post and share their thoughts without the extensive feedback associated with other forms of communication” (Nardi et a 2004, p.46).
From this paper I have come to view the versatility of blogging as a medium for journals of day to day life to those of serious commentary. Blogging has become a mainstream use of the internet.
Still, I’m not completely convinced. Don’t get me wrong. I’m not a blog Nazi or technology cynic, I just prefer to sit and chat with my friends (face to face) whilst enjoying a coffee or a drink. However, I think the two can compliment each other. Who knows, maybe I too will get caught up in this “flourishing phenomenon” (Nardi et al 2004, p.46).
REFLECTIONS...
I say that I am surprised because to begin with I wasn’t too enthused at the idea. Rather, I thought blogging to be pedestrian and mundane, something reserved for those who had nothing better to do with their time. Plus, it was a little too dorky for my attention span (so I thought).
However, I’ve embarked on a learning curve (a cycle of sorts) and I feel as though I’m developing a new literacy.
I’ve acquired valuable skills (basic HTML editing, web navigation, how to add hyperlinks and the function they perform, research using the World Wide Web, as well as technological and cultural appreciation).
I’m now applying these new skills to my uni work and to other aspects of my life. For instance, my MySpace page has had a tech-savvy facelift since learning HTML editing. Now, I don’t have to rely on layouts created by others but I can explore (through trial and error) how to create my own (now I can have layouts I actually like). Yay!
Whilst I didn’t post regularly in the beginning, in the last fortnight, I have been logging in and editing and reading over my postings, including hyperlinks, correcting design errors and checking for feedback on a daily basis.
I was constantly thinking about the whole process from the beginning though, collecting appropriate articles to review. This meant that I would grab a paper and a coffee each day and scan for articles I thought interesting and relevant.
I also found the database Factiva to be a valuable resource for articles. However, Factiva presented numerous problems in the end. Basically, the articles I’d found on Factiva have all been archived and I couldn’t provide links to a lot of the sources I’ve used in this blog. Links are, as I now know, used to validate a blog and show its credibility.
Other problems I faced (apart from the initial lack of motivation and knowledge as to what a blog can be used for) were more simplistic and thus easily fixed. Such as: format, layout, appropriate language, hyperlink activity, interactivity of a page, as well as more mundane things such as spelling errors ( I actually got into a habit of cut and pasting my posts into a Word Document for editing, as I’m sure bad grammar and spelling mistakes would lessen the credibility of my blog).
Theoretically, I found the design aspects I researched to be highly practical. I can see how design shapes a document and how different designs are appropriate in different circumstances and contexts, as well as for different mediums.
As a blogger, I feel empowered and inspired. I’m interested in the notion of citizen journalism and in the remarkable growth rate of blogging. Browsing through the blogs of others (especially those posted on the Student Portal to assist us with these blogs) helped me understand the importance and beauty of blogging. It really is a great way to reach people and a space to read and react to the world I live in.
Whilst I feel that my blog is a bit of a yawn, the articles I have included were of interest to me and have turned me from my cynic beginnings into an avid blogger who has only just begun. After all, I have developed throughout this whole process and this medium has allowed me to do so.
As I’ve mentioned, in the beginning I was somewhat narrow minded (sheltered and inexperienced perhaps). I took the whole assignment as a bit of a joke, as exemplified with my very first posting (and this is why I have left it up).
Now, I see blogs for what they are: a phenomenon. Blogs really are a new and exciting communicative tool. They are an effective, accessible means to reach people, to articulate thoughts and feelings and to provide a commentary (in this case about blogs themselves).
I’m even contemplating continuing this blog (or starting a fresh one), something I’d never have thought of at the time of my initial posting.
Yet, I’m not sure if keeping a blog could replace my numerous scrawled-in notebooks and journals. I mean I can’t exactly sit on my roof with a ciggie and type away at a blog.
Then again, if I get a laptop notebook then it could very well keep me company on the rooftop where I can spill out my swimming thoughts straight into a blog and post it for the entire world to read.
Who knows… I definitely don’t want to lag behind culture and technology with nothing to show apart from an ugly writers bump on my index finger.
REFERENCE LIST
Darley, A 2000, Visual Culture: surface play and spectacle in new media, Routledge, London, pp. 37-57.
Darley, A 2000, Visual Culture: surface play and spectacle in new media, Routledge, London, pp. 147-166.
Drezner, DM & Farrell H 2004, ‘Web of Influence’, in Foreign Policy, Bell & Howell Information and Learning Company
Flew, T 2002, New media: an introduction, Oxford, New York.
Hayles, NK 1993, ‘The seductions of Cyberspace’, in Rethinking Technology, Conley, V (ed), Andermatt, University of Minnesota.
Heaney, C 2007, ‘Blogging taps market’, in the Herald Sun
Kress, G 1997, ‘Visual and verbal modes of representation: electronically mediated communication: the potentials of new forms of text', in Snyder, Ilana (ed) 1997, Page to screen: taking literacy into the electronic era, Allen & Unwin, St Leonards, Chapter 3, pp. 53-79.
Kress, G & van Leeuwen, T 1998, ‘Front pages: (the critical) analysis of newspaper layout’, in Bell, Allan & Garrett (eds) 1998, Approaches to media discourse, Blackwell, Oxford, Chapter 7, pp. 186-219.
Kress, G & van Leeuwen, T 2006, Reading images: the grammar of visual design, 2nd edn, Routledge, London, Chapter 4, pp.114-153.
Lang, EM 2005, ‘Would You, Could You, Should You Blog?’ in Journal of Accountancy, June 2005, pp. 36-42
Nardi, BA, Schiano, DJ, Gumbrecht M & Swartz L 2004, ‘Why we Blog’, in Communications of the ACM, Vol. 47, No. 12, pp. 41-46
Nielson, J 2005, ‘The Advertiser

